Marketing Accelerator Course: Marketing Training for Managers & Career Progression

Join our Fast Track Marketing Accelerator Course, designed by James, an experienced Chief Marketing Officer with an extensive 20-year background in diverse industries. James holds the position of a Fellow of the Chartered Institute of Marketing (CIM).

Our course is more than a training programme, it is a career catalyst designed specifically for aspiring and current marketing managers. Under James’s guidance, you will explore advanced marketing strategies and in-depth insights that are essential to digital marketing.

About James

James’s academic journey includes a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM). His professional experience combined with a genuine passion for teaching is bolstered by a PTLLS certification. Making him uniquely qualified to lead and mentor this intensive marketing manager training programme.

What sets the marketing course apart?

The Marketing Accelerator Course offers a fast track yet comprehensive experience in digital marketing is designed to be application focused. It incorporates real world case studies, hands on strategic exercises and interactive sessions. Which are designed to ensure that participants are not merely learning concepts but actively applying them in practical settings.

This approach facilitates a deeper understanding of both foundational and advanced marketing strategies, making it ideal for both newcomers and seasoned professionals looking to refine their skills.

Curriculum

Session 1: Marketing Planning

Session 2: Strategic Marketing Planning

Session 3: Progressing to a Marketing Manager Role

What is a Marketing Manager?

A marketing manager is a professional responsible for orchestrating and overseeing marketing campaigns aimed at increasing awareness and generating demand for products and services. The role of a marketing manager is diverse and involves a wide range of activities that help shape the public perception and success of a brand. These activities include:

Marketing managers are pivotal in planning and implementing a variety of promotional activities, including advertising, direct email campaigns and social media engagements. They build and manage marketing programs and work closely with other teams within the organisation. Needing to meticulously track marketing metrics to ensure the success of their strategies. This role not only requires a keen eye for detail but also a strategic mindset to navigate the complexities of each marketing channel.

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

Brian MartinMarketing Manager

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career. I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more. I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Chris ShepherdHead of Marketing

"The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions."

Otiia SimionescuCRM Executive

Marketing Accelerator Course