The jump from Operational Marketing Manager to Marketing Director is a significant one. It requires more than just brilliant execution – it demands strategic thinking, leadership, and a whole new perspective. Many talented managers find themselves hitting a glass ceiling, unable to break through to that next level. Here’s why: 1. Staying in the Weeds: […]
At Frances and Kevin, our team has supported numerous clients in setting up Google Analytics 4 (GA4) and migrating them from Universal Analytics (UA). While GA4 offers powerful tools and insights, we’ve seen website owners and analytics professionals make some common mistakes that hinder their ability to leverage GA4 to its full potential. In this […]
In today’s competitive business landscape, having a strong marketing strategy is crucial for achieving sustainable growth. However, hiring a full-time Chief Marketing Officer (CMO) can be a significant financial burden, especially for small and medium-sized businesses (SMBs). This is where the concept of a fractional CMO comes in. What is a Fractional CMO? A fractional […]
How to Become a Marketing Director The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, […]
The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you land your first marketing job when you’re fresh out of the gate and experience seems like a golden ticket? Fear not, aspiring marketer! Here’s your roadmap to break into the industry and launch a […]
The days of Mad Men-esque marketing campaigns and gut feeling strategies are over. Today’s consumers live their lives online, bombarded with messages across countless platforms. To reach them and stand out, businesses need a leader who speaks the digital language – the digital savvy marketing director. But why is being digitally savvy such a crucial […]
For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive whispers of imposter syndrome. This insidious self-doubt undermines even the most accomplished minds, casting long shadows over achievements and whispering anxieties of inadequacy. But fear not, for you’re not alone in this internal […]
In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]
In today’s competitive business landscape, effective marketing plays a pivotal role in driving growth and capturing the attention of potential customers. However, simply implementing marketing tactics without a well-defined marketing strategy can lead to wasted resources and missed opportunities. In this blog post, we will explore the significance of marketing strategy and why it is […]
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