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Introduction to Google Analytics 4, Google Tag Manager & Reporting Training
This specialised training course is expertly led by James, a certified educator and supported by Michael. Michael is a seasoned digital marketing expert with over 15 years of experience in digital marketing and analytics. The curriculum is meticulously tailored to ensure you harness and deploy the full capabilities of the GA4 analytics suite and can build automated looker reports. Allowing you to understand and interpret complex data into strategic insights.
Michael’s robust background in management accounts and his extensive experience as a digital marketing director provide him with a unique perspective on applying practical insights and strategies for enhancing digital marketing efforts. His expertise is broad, spanning SEO, analytics, paid media and the technical aspects of third-party tracking and tagging.
With a deep understanding of both in-house and agency dynamics, Michael is adept at maximising team performance and engaging stakeholders to propel commercial success. Under their guidance, you will learn to master the integrated use of GA4, GTM, and Looker Studio. Setting a solid foundation for your advancement in your digital marketing career.
Why Choose Our Programme:
Our program is designed to provide you with the skills and knowledge necessary to excel in your digital marketing role. That being web analytics to direct marketing on your channel.
Particularly focusing on the crucial aspects of data analysis and with a step by step training course outlining a tried and tested reporting and implementation framework.
What will you Learn
I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer.
Conflict management, a critical skill in any professional setting, is addressed comprehensively.
Digital marketing, branding, and data-driven decision-making are explored in-depth.
It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.
Brian MartinMarketing Manager 
Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.
I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.
I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.
Chris ShepherdHead of Marketing 
"The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions."
Otiia SimionescuCRM Executive 
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